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Me and a few friends are currently setting up our own record label to be launched in September, we are currently building an identity and contacting industry professionals for advice. We have some remixes of our own tracks in the pipeline by respected artists Pedramovich and Drive D and Goshva, and are currently producing a proposal/business plan to send to distrubutors to get digital distrubution and hopefully Vinyl. I've been given the task of producing a brand identity and to design the website.
Ive been producing a few tracks for my Client to be used on the DVD Menu, I've met with my client and he was very pleased with the outcomes. Ableton 7 was used for production, along with the Waves VST Package. The first track 'Mobile' is complete and the other 2 are works in progress. Overall I'm very happy with my progress on my Client Project, we got our shoot done on time and its now down to the editing phase, with DVD Menu and Packaging due to be produced soon. I will be meeting with my client in 2 weeks time to display my work for feedback.
I've been messing with different production techniques for various styles of music, on 'Mobile' I delibratly limited the track to give a slight punch and distorted feeling to the track and for 'Midnight' I used different eqing techniques to give a more dubby deep house feel to the track, this is very much an unfinished track and 'Movement' is a lot more cleaner polished feel to the track with cleaner EQing and compression.
You can download the tracks at the following links:
http://www.mmd08.co.uk/limited_dg_mobile.mp3 (8mb)
http://www.mmd08.co.uk/midnight.wav (21mb)
http://www.mmd08.co.uk/movement.wav (8mb)
For the SPP3 module I decided to specialize my showcase for the brochure on photography, focusing on composition, lighting and technical ability, these are transferable skills within the audiovisual industry and will help me communicate my ideas to a broad audience.
Over the years I have developed my camera skills via reflection on and in practice. I also specialize in other areas of Multimedia including Audio Visual Production and Graphic Design, through my skills within photography I have developed strong transferable skills in Video Production in Multimedia, through extensive knowledge of camera lenses, Depth of Field, ISO selections and gaining an eye for knowing what length of exposure to use in certain lighting conditions, I have increased my knowledge of the camera using still photography.
The images I have decided to present for my showcase include University work I have been developing and work within my short industry placement at Alight Ltd, which I took the role of a Graphic Designer.
Figures .1, 2 and 3 display photographs I produced, focusing directly on lighting. I created an atmosphere using mise` on scene, that suggests the idea of an underlining story. I believe this piece of work shows my creative skills using lighting, composition, and technical ability using different exposure times with different f-numbers to gain my desired effect. All shots were taken in RAW format using a Canon EOS400D digital camera, small tweaks where made using Photoshop, mostly adjusting the saturation, spot healing a few areas and using the dodge tool to a very subtle to effect to bring out small highlights.
I created a backlight using light flooding through the bedroom door and the natural light seeping through the window gave a very nice effect adding subtle highlights to the face and clothing but still providing enough light for the scene. I used a tungsten white balance to add warmth to the image but still kept in relation with the dark theme I was aiming for.
Shot settings; exposure, 13seconds, F/22, 24mm Focal Length, Massa wide angle adapter lens. A Manfrotto tripod was used for stability with a wireless RC1 remote to trigger the shutter to ensure no shake was caused when manually triggering the camera.
Figure 4 is a piece of photography I took that was taken immediately after spotting the location on a walk out. I really liked the grim look of the place and the composition of the railings in the location provided fantastic visual opportunities to lead the eye. In my photography I always want to give an authentic movie feeling to it, which is something I aim to move into, especially cinematography in the Multimedia Industry. The graffiti and color make this piece visually stimulating and add grit to it keeping to the theme and style I want to produce.
Fig.5 and Fig.6 are pieces I produced in my industry placement at Alight Ltd. I was appointed Graphic Designer and worked with various clients, including Roseland Group, Blue Kite Energy, Introductions UK, TBL Midlands and Ignition Search. My primary skills gained here where using the Adobe CS3 suite to a very professional level. I learnt valuable skills, using color wheels, composition, communication and meaning.
These 2 particular pieces show logo designs I developed for 2 businesses. I learnt technical skills designing for print using spot color printing, paper selection, and print embossing effects. Valuable skills gained where communicating with clients on a face to face basis regularly and explaining the various materials that can be used that will best suite there brand.
The paper selection for these 2 companies was a very important element to reflect their brand, Roseland Group wanted to maintain a traditional and trust worthy image in their business. I suggested Cranes Crest 100% cotton paper to be used to reflect the traditional feel of the company as well as keeping within their policy of reflecting the business as an environmentally friendly company. Although it is very expensive to use, through the development of communication skills the client was inclined to use this material after showing samples of work produced on this medium.
In a similar vein Blue Kite Energy wanted their business to be represented as a green energy company. The paper selected was FSC certified-green paper by GF-Smith. I learnt the importance of the use of pantone color books and spot color printing to ensure a strong brand color throughout their business. All logos for the businesses where produced in Adobe Illustrator CS3, the business cards, letter heads and booklets produced where then designed in Adobe Indesign. I have developed invaluable design skills from my placement time at Alight Ltd and can solve design problems and communicate well with clients on a face to face basis to help push their brand further.
Fig 7. Shows my skills in composition, looking at visual lines in my shots to draw the viewer into areas I want them to focus on. The pillars within the scene are used as visual devices to help the composition. I particular focused on the reflections from the puddles in these shots and wanted to use my skills in different conditions. Especially strip lights which can give a very gritty and cold feeling, the lighting conditions weren’t particular great so a tripod was used to for stability to take long exposure shots with a high stop to keep the composition more in focus.
Fig 8 is a logo I developed for Blue Castle, they wanted an up to date modern approach to their office recycling business, They still wanted to keep the blue branding theme they have had throughout their business in the past so I looked at more current trends in design and choose more modern colours in the pantone EC color book, using gradient effects to a subtle effect to add a professional feel. The centre logo piece was drew using the pen tool and symbolizes the reciprocal process of recycling without using the traditional recycling logo seen countless times, the clean polished feel reflects the companies stature and is a strong identity that can be used on various different background colors and printed mediums. This demonstrates my skills in design that constantly look at future problems that can occur when branding a business for different mediums.
Through my combined skills gained as a multimedia practitioner at University and my placement time at Alight Ltd I believe I have valuable skills to offer to any multimedia company, my transferable skills of photography and my extensive knowledge of the Adobe Creative Suite enable me to approach problems analytically and creatively come up with new ideas. As in the multimedia industry it is important to keep up with current trends and my own personal research and university research projects keep me pushing further.
Brochure:
I am passionate multimedia designer and production artist who has a deep understanding of the Adobe Creative Suite, I have developed skills in photography and video. I have excellent communication skills and I am determined and creative individual always looking for new ideas to develop and understand.
I have estimated a total of 267 working hours from planning through to the testing and evaluation of the product. I’ve scheduled myself ahead to ensure that I have enough time towards the end of this project to make necessary amendments incase anything goes wrong. I hope to have the project completed by the 1st of April.
Schedule 15th January
Client Proposal 20th January – 26th January
Research Underground TV 15th – 26th January
Meet with Client 17th January
Book equipment for tour footage 26th January
Previsuals 26th Jan – 5th Febuary
Sign off DVD Menu and Booklet Design visuals 8th February
Shoot Tour Footage 30th January / February / 12th / 13th / 14th
Produce DVD Menu 2nd February – 15th March
Produce Online Press Kit 19h Febuary – 24th February
2nd Meeting with Client 10th February
Produce Original Audio 18th February – 28th February
Present Proposal 30th January
Edit Footage 15th February – 18th February
Present 1st draft to client 28th February
Present 2nd Draft to Client 1st March
Test product 5th March – 10th March
Begin Evaluation 17th March – 22nd March
Client Hand In 25th March
